Business owners always want to know how to get more from their advertising; SMS marketing is a great way to do that. Spending money on advertising is a wise investment as long as you are getting a positive ROI (return on investment) – making more money than you are spending. SMS marketing is very affordable, making it one of the easiest ways to get more from your advertising dollars. To text your customers keep in mind that just because you have their number from a previous engagement does not mean you have permission to text them.