It’s certain this question has come across the mind of a mobile marketer at some point in time, and rightly so. How much is too much? How little is too little? Where do you draw the line between annoyingly over-saturating your subscribers and keeping the business offers fresh on their mind? We’ll try to establish a happy medium for text message frequency, but keep in mind, it is dependent on what type of business it is and what is being offered with text message marketing.

The first “How-To” article in our Top 10 How-To’s for Mobile Marketing focuses on the beginnings of a mobile marketing campaign. People always say getting started is the hardest part, and once you are started things go more smoothly. Beginning a mobile marketing campaign is no exception and can sometimes be puzzling. In this post, we’ll provide an overall look into the process of planning, creating, and implementing a text message marketing campaign.

For those of you who are new to the concept of text message marketing, we’ve provided a more basic approach to the concepts behind mobile marketing. Marketing through text message is still a new frontier and is spiking in popularity. There are several reasons for this, which we’ll discuss later. The TXT180 support staff receives phone calls throughout the week asking to explain mobile marketing and its sometimes unfamiliar terms. In this article, we’ll decode text message marketing in an effort to increase understanding of this efficacious form of marketing.