A common question we are asked here at TXT180 is how to track a mobile coupon’s redemption and the conversion rate of their mobile coupons. Because this question has come up in several of our conversations, we have amended our list of How To’s for Mobile Marketing to include some information about this. One item of great importance when considering mobile coupon campaigns is that mobile coupon redemption will always require an action to be taken at the P.O.S (point of sale) of the business. We’ll use this consideration in how to develop a coupon redemption and conversion tracking method.