In the previous article entitled Permission Based Mobile Marketing – The What, the How, and the Benefits, we discussed the very basis for mobile marketing–permission & consent. To recap where we left off, permission based mobile marketing is defined as:

The housing market has had its challenges over the past few years. Real estate agents must be provided every means possible to market their property listings effectively and follow up on their leads efficiently and in a timely manner. Text message marketing, or mobile marketing, gives real estate agents superior lead follow-up and another tool for effectively marketing their property listings to consumers.