The key to being successful with text message marketing is gaining as many members to your text list as possible. That way when you go to send out a special, new product, or special invitation, you’ll have more eyes on your offer and therefore, a higher response.

It’s certain this question has come across the mind of a mobile marketer at some point in time, and rightly so. How much is too much? How little is too little? Where do you draw the line between annoyingly over-saturating your subscribers and keeping the business offers fresh on their mind? We’ll try to establish a happy medium for text message frequency, but keep in mind, it is dependent on what type of business it is and what is being offered with text message marketing.

The first “How-To” article in our Top 10 How-To’s for Mobile Marketing focuses on the beginnings of a mobile marketing campaign. People always say getting started is the hardest part, and once you are started things go more smoothly. Beginning a mobile marketing campaign is no exception and can sometimes be puzzling. In this post, we’ll provide an overall look into the process of planning, creating, and implementing a text message marketing campaign.

In our last article in our “How-To” series of mobile marketing, we covered the details of beginning a mobile marketing campaign. As part of those details, we discussed briefly the need to advertise a mobile marketing campaign properly. Because of the importance of advertising in marketing, we’ve decided to revisit the aspect of advertising a mobile marketing campaign. We’ll discuss utilizing other forms of advertising to promote your texting campaign, creating effective call-to-actions, and knowing/following SMS regulations for advertising.

Part 3 of our series of “How-To’s” for mobile marketing focuses on perhaps the most important part of running a mobile marketing campaign: gathering subscribers. No mobile marketing campaign is going to succeed unless it has subscribers, and the more the better.

If you’ve been reading our previous articles in our “Top 10 How-To’s for Mobile Marketing”, you’ve probably noticed the mention of mobile coupons several times. Mobile coupons play a major role in text message marketing and are a valuable way of inviting people to patronize a business. We’ll discuss the general purpose of a coupon, how to do a mobile coupon campaign, and how to provide continual value to the subscribers with effective coupons.

Most businesses have their busy days and their slow days. Of course, this is relative to the business in what they consider to be “busy” or “slow”. I myself have been on both ends of the spectrum, experiencing days so busy that I felt like a chicken with my head cut off and days so slow I thought time had stood still. Nobody likes slow days, so many businesses try to increase their traffic on those designated “slow” days.

A common question we are asked here at TXT180 is how to track a mobile coupon’s redemption and the conversion rate of their mobile coupons. Because this question has come up in several of our conversations, we have amended our list of How To’s for Mobile Marketing to include some information about this. One item of great importance when considering mobile coupon campaigns is that mobile coupon redemption will always require an action to be taken at the P.O.S (point of sale) of the business. We’ll use this consideration in how to develop a coupon redemption and conversion tracking method.

Subscribers for a mobile marketing campaign can be gathered in a wide variety of ways. Previous TXT180 articles have been written describing various ways of gathering subscribers, and in this article in our How To series for mobile marketing, we’ll explore a specific method of gathering subscribers through giveaways.

There are many different ways to implement a text message marketing account, some not necessarily for marketing purposes. There may be instances when a business may want to use a text marketing account for informational purposes only. A text for info account can accomplish this purpose, but in a different way than you may imagine.

For those of you who are new to the concept of text message marketing, we’ve provided a more basic approach to the concepts behind mobile marketing. Marketing through text message is still a new frontier and is spiking in popularity. There are several reasons for this, which we’ll discuss later. The TXT180 support staff receives phone calls throughout the week asking to explain mobile marketing and its sometimes unfamiliar terms. In this article, we’ll decode text message marketing in an effort to increase understanding of this efficacious form of marketing.

Text message marketing has usefulness for many different business types. Just about any business can brainstorm ideas for how to implement it into their marketing strategy. There are, however, certain business types that find the most use of text message marketing.

Customers will often ask us at TXT180, “What is the difference between an SMS message and an MMS message?” or “Can I send my video, logo, or coupon in my messages?” This article will instruct those looking for more knowledge regarding the differences between SMS and MMS, and the advantages and disadvantages of both.

We recently released an article about the major differences between SMS messages and MMS messages. In keeping with the same theme of defining terminology of text message marketing, this post will touch on the major differences between 2 types of delivery for text messages: true SMS (SMPP) vs SMTP. Both are protocols used in defining how a text message is delivered.

We all refer to text message marketing as being far superior to email marketing. This is a true statement, and the mobile marketing statistics show it. However, just because email marketing doesn’t put out the numbers quite like SMS marketing doesn’t mean that it should be tossed aside altogether. Generally speaking, marketing should be done through a variety of different mediums in order to reach the maximum amount of people.

Learning how to setup and use groups with your text marketing campaign can be really beneficial. There are a number of instances in which groups come in very handy. Use groups to run a poll or voting campaign or to separate your contacts by departments, demographics, geographical locations, or other criteria. Getting your groups setup ahead of time can help streamline the process during opt-in so that you don’t have to move the contacts manually to a group after they have opted in.

Have you ever wished you could talk one-on-one with the people at your live event? See what is working, or what isn’t? Wouldn’t it be great to find out what questions they have so you can make the event more successful for them? You can do all this, and much more!

Business owners always want to know how to get more from their advertising; SMS marketing is a great way to do that. Spending money on advertising is a wise investment as long as you are getting a positive ROI (return on investment) – making more money than you are spending. SMS marketing is very affordable, making it one of the easiest ways to get more from your advertising dollars. To text your customers keep in mind that just because you have their number from a previous engagement does not mean you have permission to text them.